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Nike offered the 22-year-old Jordan the largest basketball endorsement to that time, $2.5 million plus royalties over five years. Nike was struggling at the time, but Jordan fit the strategy on which Philip Knight had founded his company-to market products in the glow of the limelight surrounding maverick sports stars. David Falk, Jordan's agent, invited shoe companies to court his client. He carried with him extraordinary fame dating to "the shot," his game winner as a freshman when the University of North Carolina captured the 1982 National Collegiate Athletic Association (NCAA) title against Georgetown. Jordan began his relationship with Nike in 1985, his rookie season with the Chicago Bulls in the National Basketball Association.
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I've failed over and over and over again in my life." Such self-doubt seemed unthinkable from perhaps the greatest basketball player ever, until the camera showed Jordan heading into the locker room and the voice-over added one last thought: "And that is why I succeed." Twenty-six times I've been trusted to take the game-winning shot-and missed. Amid these outward signs of success, Jordan's voice-over revealed his inner thoughts: "I've missed more than 9,000 shots in my career. The commercial, filmed in a nine-hour shoot at Soldier Field in Chicago, showed a well-dressed Jordan exiting his limousine and strolling past banks of fans, humbly acknowledging the custodians and security workers along the way.
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Of all of the commercials Michael Jordan had done for Nike, Inc., he was most proud of the 1997 spot that took a glimpse at his humanness. WHAT IF WE TREATED ALL ATHLETES THE WAY WE TREAT SKATEBOARDERS? CAMPAIGN HELLO WORLD AND "I AM TIGER WOODS" CAMPAIGNS